THE PROFESSION
SINCE THE TERM GRAPHIC DESIGNER HAS BECOME POPULAR, THERE HAS BEEN A HUGE MISUNDERSTANDING OF WHAT THE PROFESSION IS. JORGE FRASCARA FORGES A NEW DEFINITION OF THE ROLE OF DESIGNER IN OUR SOCIETY, AS VISUAL COMMUNICATION DESIGNER, SO VISUAL COMMUNICATION DESIGN EMERGES AS A DISCIPLINE.
THE DEFINITION INCLUDES THREE ESSENTIAL ELEMENTS OF THE PROFESSION (AS HE DESCRIBES IT):
A METHOD (DESIGN)
AN OBJECTIVE (COMMUNICATION)
A MEDIUM (VISION)
“VISUAL COMMUNICATION DESIGN […] IS THE ACTION OF CONCEIVING, PROGRAMMING, PROJECTING, AND REALIZING VISUAL COMMUNICATIONS […] THAT ARE AIMED AT BROADCASTING SPECIFIC MESSAGES TO SPECIFIC SECTORS OF THE PUBLIC.” (FRASCARA 4).